Financial Services Marketing: An International Guide to Principles and Practice by Christine Ennew, Nigel Waite

Financial Services Marketing: An International Guide to Principles and Practice

Christine Ennew, Nigel Waite

495 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Part one is devoted to the strategy & planning elements associated with marketing, part two focuses upon the principles & practices that are associated with becoming a customer of a financial services provider & part three is dedicated...

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