Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds by Howard Gardner

Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds

Howard Gardner

244 pages • first pub 2004 (view editions)

nonfiction business psychology challenging informative reflective medium-paced
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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in ...

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