Marketing Management: A Strategic, Decision-Making Approach by John W. Mullins
Marketing Management: A Strategic, Decision-Making Approach

John W. Mullins

Marketing Management: A Strategic, Decision-Making Approach

John W. Mullins

576 pages first pub 2001 (editions)

nonfiction business economics informative medium-paced
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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its ...

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