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376 pages • missing pub info (view editions)
ISBN/UID: 9781403919021
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 22 December 2008
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from le...
Community Reviews
Content Warnings
376 pages • missing pub info (view editions)
ISBN/UID: 9781403919021
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 22 December 2008
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from le...
Community Reviews
Content Warnings