Presidential Polls and the News Media by Peter V. Miller, Paul J. Lavrakas, Michael Traugott

Presidential Polls and the News Media

Peter V. Miller, Paul J. Lavrakas, Michael Traugott

296 pages missing pub info (editions)

nonfiction politics medium-paced
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Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in...

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