Selling Eating: Restaurant Marketing Beyond the Word Delicious by Charlie Hopper

Selling Eating: Restaurant Marketing Beyond the Word Delicious

Charlie Hopper

272 pages first pub 2013 (editions)

informative medium-paced
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Description

Selling Eating is filled with ideas and advice about restaurant marketing--and how to communicate motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious." Branding. Advertising. TV ads. Food photography...

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