Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne

320 pages first pub 1994 (editions)

nonfiction business informative slow-paced
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OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 ...

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Community Reviews Summary of 622 reviews

Moods

informative 95%
reflective 25%
challenging 16%
inspiring 16%
hopeful 4%

Pace

medium 56%
slow 36%
fast 8%

Average rating

3.67

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