Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Jonathan Salem Baskin

272 pages first pub 2008 (editions)

informative reflective medium-paced
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Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For exa...

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