A Never-Before World: Tracking the Evolution of Consumer India by Rama Bijapurkar

A Never-Before World: Tracking the Evolution of Consumer India

Rama Bijapurkar

281 pages first pub 2013 (editions)

nonfiction business challenging informative slow-paced
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Five years after We Are Like That Only, her seminal and best-selling study on the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts from the point that emerging markets, the queen of which is India a...

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