What's The Big Idea?: A Guide To Creative Marketing Communication by Jerry Bader

What's The Big Idea?: A Guide To Creative Marketing Communication

Jerry Bader

70 pages missing pub info (editions)

nonfiction business economics
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"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions ...

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