The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One by Bernadette Jiwa

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Bernadette Jiwa

202 pages first pub 2013 (editions)

nonfiction business design self help informative inspiring slow-paced
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"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN —Author The Icarus DeceptionIt's not how good you are. It's how well you tell your story.Big corporations might have ...

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