New Products Management by C. Merle Crawford, C. Anthony Di Benedetto

New Products Management

C. Merle Crawford, C. Anthony Di Benedetto

540 pages first pub 1983 (editions)

nonfiction business informative medium-paced
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Description

Provides future product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organiza...

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