Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Daryl Weber

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nonfiction business economics science informative medium-paced
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Description

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain ...

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