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288 pages • first pub 2013 (view editions)
ISBN/UID: 9781118801154
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 07 October 2013
Description
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for ...
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288 pages • first pub 2013 (view editions)
ISBN/UID: 9781118801154
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 07 October 2013
Description
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for ...