Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research by Kannapon Lopetcharat, Dulce Paredes, Jacqueline H. Beckley

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Kannapon Lopetcharat, Dulce Paredes, Jacqueline H. Beckley

416 pages • missing pub info (editions)

nonfiction business economics food and drink science technology informative medium-paced
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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cu...

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