Loved: How to Market Tech Products Customers Adore by Martina Lauchengco

Loved: How to Market Tech Products Customers Adore

Martina Lauchengco

288 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to tran...

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