Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web by Evan I. Schwartz

Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web

Evan I. Schwartz

244 pages first pub 1997 (editions)

nonfiction informative medium-paced
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The first comprehensive guide to Webonomics--the economics of the World Wide Web--that explains in nine essential principles how to market your business using the most important new communications medium since television.

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