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246 pages • first pub 2010 (editions)
ISBN/UID: 9780195573565
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 12 April 2010
Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...
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Content Warnings
246 pages • first pub 2010 (editions)
ISBN/UID: 9780195573565
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 12 April 2010
Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...
Community Reviews
Content Warnings