The Nature and Origins of Mass Opinion by John R. Zaller
The Nature and Origins of Mass Opinion

John R. Zaller

384 pages first pub 1992 (view editions)

nonfiction politics challenging informative reflective slow-paced
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Description

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to ex...

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