Fin Tales: Saving Cadillac, America's Luxury Icon by John Smith
Fin Tales: Saving Cadillac, America's Luxury Icon

John Smith

Fin Tales: Saving Cadillac, America's Luxury Icon

John Smith

244 pages missing pub info (editions)

medium-paced
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Description

In Fin Tales, John tells the story of how he and his team sprouted new life and purpose into the storied brand--once the quintessential expression of accomplishment and success in America. The book is a kind of "how to" guide for any CEO or CMO ta...

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