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Market Research in Practice: A Guide to the Basics by Paul N. Hague, Nick Hague
Market Research in Practice: A Guide to the Basics

Paul N. Hague, Nick Hague

Market Research in Practice: A Guide to the Basics

Paul N. Hague, Nick Hague

missing page info Add in missing page information first pub 1992 (view editions)

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Description

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case s...

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