The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First by Michael Tuggle, Mike Sullivan

The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

Michael Tuggle, Mike Sullivan

236 pages missing pub info (editions)

nonfiction business economics
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What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michae...

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