Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts

Everything Is Obvious: *Once You Know the Answer

Duncan J. Watts

352 pages • first pub 2011 (editions)

nonfiction business psychology science challenging informative reflective slow-paced
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It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain inf...

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