Designing for Behavior Change: Applying Psychology and Behavioral Economics by Stephen Wendel

Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel

384 pages first pub 2013 (editions)

nonfiction business design psychology informative slow-paced
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Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, espec...

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