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276 pages • missing pub info (editions)
ISBN/UID: 9781119704362
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is...
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276 pages • missing pub info (editions)
ISBN/UID: 9781119704362
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is...