Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco
Loved: How to Rethink Marketing for Tech Products

Martina Lauchengco

Loved: How to Rethink Marketing for Tech Products

Martina Lauchengco

276 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is...

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