Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Wayne L. Winston

720 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and a...

Read more

Community Reviews

Loading...

Content Warnings

Loading...