Managing Marketing in the 21st Century-4th edition by Noel Capon

Managing Marketing in the 21st Century-4th edition

Noel Capon

782 pages missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather,...

Read more

Community Reviews

Loading...

Content Warnings

Loading...