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Mad Men Persuasion: The Definitive Guide to the Strategies of Rhetoric and Mind Control of America's Favorite Ad Agency (Write Well to Succeed) by Charles Euchner

Mad Men Persuasion: The Definitive Guide to the Strategies of Rhetoric and Mind Control of America's Favorite Ad Agency (Write Well to Succeed)

Charles Euchner

176 pages first pub 2013 (view editions)

informative medium-paced
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Description

How Don Draper and the Creatives at Sterling Cooper & Partners Devise Campaigns: Over 50 Specific Strategies from the Hit Series 'Mad Men' Between the affairs, the backstabbing, the suicides, and the prostitution of the office manager, "Mad M...

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