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400 pages • missing pub info (view editions)
ISBN/UID: 9781799832010
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 19 July 2020
Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...
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400 pages • missing pub info (view editions)
ISBN/UID: 9781799832010
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 19 July 2020
Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...