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Handbook of Research on New Media Applications in Public Relations and Advertising by

Handbook of Research on New Media Applications in Public Relations and Advertising

Springer International Handbooks of Education

400 pages missing pub info (view editions)

nonfiction education health challenging informative medium-paced
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Description

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...

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