Storyselling for Financial Advisors: How Top Producers Sell by Mitch Anthony, Scott West

Storyselling for Financial Advisors: How Top Producers Sell

Mitch Anthony, Scott West

256 pages first pub 2000 (editions)

nonfiction business self help informative medium-paced
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Description

Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understan...

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