The Effect of Advertising and Display: Assessing the Evidence by Robert East

The Effect of Advertising and Display: Assessing the Evidence

Robert East

118 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents evidence on success...

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