Microstyle: The Art of Writing Little by Christopher Johnson

Microstyle: The Art of Writing Little

Christopher Johnson

256 pages first pub 2011 (editions)

nonfiction reference informative reflective slow-paced
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Description

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the e...

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