Scan barcode
238 pages • missing pub info (editions)
ISBN/UID: 9780029190906
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 April 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his origin...
Community Reviews
Content Warnings
238 pages • missing pub info (editions)
ISBN/UID: 9780029190906
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 April 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his origin...
Community Reviews
Content Warnings