Hegarty on Advertising: Turning Intelligence Into Magic by John Hegarty

Hegarty on Advertising: Turning Intelligence Into Magic

John Hegarty

248 pages first pub 2011 (editions)

nonfiction business design informative slow-paced
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If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugel...

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