Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

Barbara Smit

400 pages • first pub 2005 (editions)

nonfiction business history sports informative slow-paced
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The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports businessAdidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in st...

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