Prediction and Change of Health Behavior: Applying the Reasoned Action Approach by Icek Ajzen

Prediction and Change of Health Behavior: Applying the Reasoned Action Approach

Icek Ajzen

309 pages first pub 2007 (editions)

informative reflective medium-paced
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Description

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profoun...

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