The Customer Loyalty Solution: What Works And What Doesn't In Customer Loyalty Programs by Arthur Middleton Hughes

The Customer Loyalty Solution: What Works And What Doesn't In Customer Loyalty Programs

Arthur Middleton Hughes

364 pages missing pub info (view editions)

nonfiction business economics medium-paced
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"The Customer Loyalty Solution "goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurcha...

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