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364 pages • missing pub info (view editions)
ISBN/UID: 9780071363662
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 20 February 2003
Description
"The Customer Loyalty Solution "goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurcha...
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364 pages • missing pub info (view editions)
ISBN/UID: 9780071363662
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 20 February 2003
Description
"The Customer Loyalty Solution "goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurcha...