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256 pages • first pub 2017 (view editions)
ISBN/UID: 9781912555314
Format: Paperback
Language: English
Publisher: Lid Publishing
Edition Pub Date: 21 May 2019
Description
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships betwee...
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256 pages • first pub 2017 (view editions)
ISBN/UID: 9781912555314
Format: Paperback
Language: English
Publisher: Lid Publishing
Edition Pub Date: 21 May 2019
Description
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships betwee...