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Wally Olins
200 pages • first pub 2014 (editions)
ISBN/UID: 9780500291399
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will...
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—
Wally Olins
200 pages • first pub 2014 (editions)
ISBN/UID: 9780500291399
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will...