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303 pages • first pub 2013 (view editions)
ISBN/UID: 9781118422144
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 17 June 2013
Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we...
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Content Warnings
303 pages • first pub 2013 (view editions)
ISBN/UID: 9781118422144
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 17 June 2013
Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we...
Community Reviews
Content Warnings