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588 pages • first pub 1983 (editions)
ISBN/UID: 9780078029042
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 17 March 2014
Description
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ...
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588 pages • first pub 1983 (editions)
ISBN/UID: 9780078029042
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 17 March 2014
Description
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ...
Community Reviews
Content Warnings