Hillstrom's Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers by Kevin Hillstrom

Hillstrom's Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers

Kevin Hillstrom

44 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer res...

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