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![Strategic Alliances as Social Facts: Business, Biotechnology and Intellectual History by Mark de Rond](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
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Mark de Rond
216 pages • first pub 1999 (editions)
ISBN/UID: 9781280161070
Format: Digital
Language: English
Publisher: Cambridge University Press
Publication date: Not specified
Description
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension ...
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![Strategic Alliances as Social Facts: Business, Biotechnology and Intellectual History by Mark de Rond](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
—
Mark de Rond
216 pages • first pub 1999 (editions)
ISBN/UID: 9781280161070
Format: Digital
Language: English
Publisher: Cambridge University Press
Publication date: Not specified
Description
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension ...