Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market by Lisa Johnson, Andrea Learned
Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market
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Lisa Johnson, Andrea Learned
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Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market

Lisa Johnson, Andrea Learned

missing page info Add in missing page information • first pub 2004 (view editions)

informative inspiring medium-paced
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There’s no question that women buy. Don’t Think Pinkexplains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market." Don’t Think Pinkwill help marketers see their brands through a woman’s eye...

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