Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market by Andrea Learned, Lisa Johnson
Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market
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Andrea Learned, Lisa Johnson
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Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial Market

Andrea Learned, Lisa Johnson

missing page info Add in missing page information • first pub 2004 (editions)

informative inspiring medium-paced
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There’s no question that women buy. Don’t Think Pinkexplains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market." Don’t Think Pinkwill help marketers see their brands through a woman’s eye...

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