Digital Marketing Fundamentals: From Strategy to Roi by Marjolein Visser, Mike Berry, Berend Sikkenga

Digital Marketing Fundamentals: From Strategy to Roi

Marjolein Visser, Mike Berry, Berend Sikkenga

640 pages • first pub 2018 (editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

Read more

Community Reviews

Loading...

Content Warnings

Loading...