The Hard Road to the Softer Side: Lessons from the Transformation of Sears by Arthur C. Martinez, Charles Madigan

The Hard Road to the Softer Side: Lessons from the Transformation of Sears

Arthur C. Martinez, Charles Madigan

missing page info Add in missing page information • first pub 2001 (view editions)

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"And then, when it could least afford to, Sears lost its way. It gradually forgot about its customers. It no longer understood (or cared) who its competitors were. It shifted its focus inward, to the interests and needs of its huge bureaucracy, al...

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