ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports by Anthony F. Smith, Keith Hollihan

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Anthony F. Smith, Keith Hollihan

232 pages • first pub 2009 (editions)

nonfiction sports informative medium-paced
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A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services o...

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