The Cmo of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance by David Creelman, Peter Navin

The Cmo of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance

David Creelman, Peter Navin

266 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head o...

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