Out of the Box!: Brand Experiences Between Pop-Up and Flagship by K. Bolhöfer, Robert Klanten

Out of the Box!: Brand Experiences Between Pop-Up and Flagship

K. Bolhöfer, Robert Klanten

287 pages first pub 2011 (view editions)

nonfiction design informative medium-paced
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Description

Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing b...

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