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286 pages • missing pub info (view editions)
ISBN/UID: 9781138966826
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour....
Community Reviews
Content Warnings
286 pages • missing pub info (view editions)
ISBN/UID: 9781138966826
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour....
Community Reviews
Content Warnings