Corporate Innovation (RLE Marketing): Marketing and Strategy by Gordon Foxall

Corporate Innovation (RLE Marketing): Marketing and Strategy

Routledge Library Editions: Marketing

Gordon Foxall

286 pages • missing pub info (editions)

nonfiction business economics
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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour....

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